Chebar

Branding for Chebar, an Epic Drink Fest event. This is a fictional event created for branding, marketing, advertising, and informational purposes. The ideal of this project was to create an event where outside vendors would be able to gather and utilize information about their target audiences wants and needs.

The research completed, provided much needed information about what was necessary to finish this project successfully. The direction it would travel and how we could spread the word was important for tickets sales during an event like this. While researching, this information was found by looking over many similar festival events like this that have actually taken place already. The resolution for this critical thinking was to create an interactive press kit, billboards, posters, pole banner signage, and some interactive components.

Butternut Crunch

Branding for Buttenut Crunch, was fun and exciting. You are able to see the design process displayed. This project required lots of research strategy and critical thinking. There are many cereal companies already in place. This fictional company idea would need to offer something to their target audiences that would set them apart from the current big name brands that currently exist. Affordable, healthy and nutritious. I designed an logo/wordmark, package design, signage, social media content, and infographic elements using adobe creative suite.

Verde Dulce

Branding for Verde Dulce, was fun and exciting. You are able to see the design process displayed. This project required lots of research strategy and critical thinking. The design process required planning, data analyzing, more research, and lots of reiterations. The point of this project was to come up with a fictitious company, create branding, marketing and advertising elements. Verde Dulce means Sweet Green, which was intended to represent the Spanish-American style blend of cuisines.

Cover Art

Cover Art created for the Upcoming Artist Earth. This new artist wanted a cover that was fun, simple, and spacey, We took several photographs to get to this point. Once imported into Adobe Photoshop, I was able to edit the visual to give the out lined look. The masked background is how we were able to give the look of several spacey like hues. The white background was the right amount of white space use to pull off this simplified album cover.

VIDEOS

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Video editing ideas using Adobe Premier Pro. The video above shows my knowledge and editing ability of video footage. All footage was edited using Premiere Pro, to display my visual storytelling abilities. The music in all the videos were provided by Earth Music Group. Below the video shows a parallax edit completed as the intro screen to the full video of Skate Escapades. This solo project was very fun to complete in a minimal amount of time.

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INFOGRAPHICS

Displayed is several infographic examples built from scratch, using Adobe Illustrator, Photoshop, and InDesign software. These projects display my knowledge of color theory, page layout, compositing, hierarchy, and typography. Using research and the design process, allowed me to complete these fun, and informative projects.